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Services: Strategic Communications Planning Strategic Planning Delivers Results Our communications consultants are members of the International Association of Business Communicators (IABC). Like the IABC, Points West believes in a planned, proactive, strategic approach to communications. We begin each project by working with our clients to establish clear, concise communications Goals and Objectives. Why are you doing this? What do you expect to achieve from doing this? We then provide our clients with a professional overview of the current Public Environment, supported by targeted market research. A clear understanding of the current marketplace and its hot button issues gives our clients the ability to anticipate and plan for the challenges and opportunities they will face. Next, we work with our clients to identify Target Audiences. In today's highly segmented marketplace, mass media advertising is seldom the most cost-effective way to communicate. The professional identification of target audiences helps everyone to focus on those people the client needs to reach and influence most. We then work with our clients to prepare the Key Messages that will communicate what the client wants to communicate to the target audiences, and we develop a calendar of recommended Communications Tactics to provide opportunities for those key messages to be delivered. Finally, we work with our clients in advance of each project to determine a system of Measurement and Evaluation, which will help them measure and evaluate the success of the strategic communications plan and its various tactics. Every client has a right to know: Did we actually achieve what we set out to do? What measurable impact did we get for the time, money and effort we put into this project? Whenever you need experienced, expert help with Strategic Communications Planning, make Points West Consulting Inc. your first call.
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